Are you making the most of your twitter profile?
Are you encouraging people to want to follow you – by describing what you do, what makes you different, and a bit about your interests?
Many lawyers don’t use their profile effectively – to describe more precisely how they can help – what they offer that’s different.
It’s often too general – lawyer or partner or just the law firm name.
And…very, very few lawyers dare to share any passions or interests that make them seem more human and interesting and likeable.
I hear some readers saying to themselves: How can you possibly achieve all that in a brief profile – 160 characters?
Check out how this Canadian Legal Marketing expert, Jordan Furlong, says so much in such little space.
Jordan was a law student who loved to write and he perfected his writing style working as a legal journalist.
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