Likeable Lawyer

Disclaimer: this post does not create a consultant-client relationship with any reader. For legal marketing advice you can contact a legal marketing consultant in YOUR area – OR (if you are based in Australia or Singapore/South East Asia) you can engage me in a professional relationship.

OR you can just enjoy reading how other law firms are building business and developing relationships through their Legal Marketing. ENJOY!

Here’s a simple question for you – let’s say you want to attract clients in a particular demographic – clients who like to get information by listening to the radio and watching TV – how should you adjust your legal marketing to attract and appeal to this audience?

That’s right – make sure you market by radio and “TV” – and using radio and TV techniques. TV advertising can be expensive – yet you can use TV techniques without having to pay for…

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