The AAA formula for successful legal blogging – and the #LMFAO action

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Don’t you love it when bloggers write about what you are interested in – in an informative and engaging and even entertaining way.

This post was inspired by a legal blog I read this afternoon.

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A heading in a tweet first hooked my attention-  then I clicked through to the post at The IP Whiteboard from law firm King & Wood Mallesons.

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The heading: LMFAO may be shufflin’ off to court for copyright infringement

My two kids are often shufflin’ to LMFAO – so I am well-acquainted with LMFAO song – and dance. My wife even partakes in shufflin’ with the kids!

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I’m a former litigator who “escaped the law”” for what I considered to be a more exciting  and adventurous career as a journalist. More adventure – less money. These days, I’m back helping lawyers improve their social media and presenting. That’s why I’m a big legal website and legal blog “nerd”

Certain areas of law really interest me – especially entertainment law and IP.

The LMFAO post on the IP Whiteboard is a wonderful example of the AAA formula – that you can use too to make your business blogs more engaging and attract more readers.

AAA stands for

Angle

Attitude

Analysis

 

I’ll link to the full  LMFAO post at the end. When you read it look at the clever way the post:

1. uses an attention-grabbing Angle

It starts with a US case against high-profile group LMFAO.

The post then moves to discuss what would probably happen if Australian law applied.

2. starts with an “entertaining” Attitude.

The heading promises a fun approach (attitude) to the information.

What hooked me was the shufflin’ off to court words.

After the engaging  and lighter start – the piece takes on an “Authoritative” Attitude. It dials down the fun factor and “plays it straight”.

3. provides a detailed but not dull Analysis

I love a good analysis that answers the questions I’d like answers for – such as:

what factors will a court take into consideration in determining whether a song infringes copyright?

how “close” does a song have to be to infringe?

haven’t LMFAO added their own “spin” – by changing hustlin’ to shufflin’?

How would a  court determine damages?

What if the song actually boosted or re-ignited interest in the “original”work claiming to be infringed

What about copyright infringement Australian law?

What are the differences between US and Australian law?

Plus, the post was Engaging – You be the judge!

Another thing I really enjoyed about the post was linking to videos – so YOU – the reader – can JUDGE for yourself if you think the songs were similar.

Here’s the link to the  IP Whiteboard post – complete with videos.

This is proof legal blogs can be informative AND fun.

Well done! Congratulations to the writer,Emily Chung, and to the “editors” who allow a bit of freedom to “have some fun” with the writing style.

I secretly hope that in the US trial, the court hears in matter in the absence of the defendants – so a legal blogger can have the excuse to use the line:

Sorry for ex parte rocking!

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Also, feel free to comment if you agree, disagree or want to add a caveat to this suggestion that legal blogs can be “fun” as well as informative – by following the AAA formula.

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Tony Biancotti helps lawyers communicate more effectively with everyday people.

Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.

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I help clients  in Australia and Asia – mainly in Brisbane and Sydney and Singapore.

If you think you can benefit from my combination of skills – please contact me! Details below.

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious  business communication tips.

Twitter 

https://twitter.com/tonybiancotti

tony biancotti

@tonybiancotti

Linked In – under Tony Biancotti

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Nothing says “not back to work” and “behind the times” as last year’s Christmas messages on your website or social media

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What would you think if I wished you “Merry Christmas” today – January 20?

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Maybe you’d think I was out of touch or  not up to date.

Behind the times!

A bit slow to get going?

But, take a moment to check: Is your law firm guilty of this?

You still have Merry Christmas messages displayed prominently  on your website or other social media.

Now I enjoy Christmas as much as anyone – but I also note how many businesses are quick to “move on” after Christmas has passed.

I’ve seen workers busily taking down Christmas decorations and even scraping “painted” Christmas Messages off windows.

I understand in the US, there is a big push to make festive messages broader than just Christmas to include other religions – but in Australia, the main messages I’ve seen are “Merry Christmas”.

I also understand many legal offices and other professions take a “Christmas break”.

I encourage you to:

1.remove last year’s Christmas messages as quickly as possible when you get back to work – or even

2.arrange for someone to attend to this matter in early January – even if the office is “closed”.

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Maybe I’m making too big a thing of it.

Maybe I shouldn’t apply “best practices” from other industries to the often conservative legal industry.

As a legal website nerd – I’ve checked out some law firm websites (no names!) – and Merry Christmas is still  prominently on display.

Please share your views in the comments section below – about moving on from Festive Season messages.

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I just think still having last year’s Christmas messages  looks “lazy” and “lagging” – especially in Social Media content.

Lots of people (in my circles)  use “Christmassy” images or put little Santa hats on their profile pics in the lead-up to Christmas.

That can be amusing. It can show a lighter, “joining in” side.

However, once Christmas is over – loose the Christmassy images – and the cut little Santa hats!

Move into 2014 – don’t look like you are still stuck at Christmas 2013!

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Tony Biancotti helps lawyers communicate more effectively with everyday people.

Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.

——————–

I help clients  in Australia and Asia – mainly in Brisbane and Sydney and Singapore.

If you think you can benefit from my combination of skills – please contact me! Details below.

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious  business communication tips.

Twitter 

https://twitter.com/tonybiancotti

tony biancotti

@tonybiancotti

Linked In – under Tony Biancotti

What legal bloggers can learn from Chris Brogan – to get your messages read

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Are your blogs  and tweets getting read? Or are they getting ignored?

The positive side of being a word nerd

As a Legal Marketing and Social Media nerd, I “study” lots of law firm blogs and posts – and the tweets that often help “promote” them.

I know why many blogs and tweets get ignored –  because they are not personal or compelling enough.

They are written in a detached, dry and often too-detailed style – the style professionals are taught to write in.

But writing for Social Media is different!

Social Media is an “intimate” communication style – written for busy readers!

Even though you may be communicating to a potentially large audience – you need to “sound” as if you are “speaking” directly to an individual reader/follower.

You need to:

1. hook the attention of a reader

2. add that little extra “push” to get your reader to click on to any links you attach – rather than have your reader rush off to read another tweet.

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When I help law firms and other “professions” improve the efficiency of their social media – I encourage them (and I encourage YOU) to

1. write in a more personal style – as if writing to an individual

2. stress a benefit or payoff – for a reader investing their time to read a message

3. add a little polite “push” to click on through

Here’s how one of my social media heroes Chris Brogan does it. 267 Thousand followers – and a great helpful and approachable style!

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His tweets inspired this post! Click Here – it’ll be worth your effort and time! 🙂

What can you learn from Chris Brogan’s engaging social media style? This:

 

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If you enjoyed this post – Let’s connect:

If you found this post interesting, you can follow and connect. I blog about fun pop culture stuff as well as more serious business communication tips.

Twitter  https://twitter.com/tonybiancotti tony biancotti

@tonybiancotti

Linked In – under Tony Biancotti

Or you can click to follow this blog.

Cheers, Tony

So, why do lawyers need to be likeable anyway?

Lawyers often get a bad rap ( perceived as dry, detached and  dispassionate) – yet they can change their image and be more likeable. In these competitive times –  to attract and retain clients, lawyers need to show more than  just their legal expertise.

They need to create greater connections with existing and potential clients. Lawyers need to be more likeable. 1. by showing what they have in common with their audience ( how they are LIKE their audience). 2. by revealing just a bit of their human and private side – what things in life they LIKE. Lawyers in the US now list things (outside of work) that they LIKE and are passionate about. Social Media Savvy law firms are creating more shareable and likeable content.

Legal websites are more audience-focussed and dare to stand out from the old stodgy legal image.

Who is writing this?

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Hi, I’m Tony Biancotti. When I was a Solicitor of the Supreme Court of Queensland – I found the working as a lawyer too dull, so I “escaped”  for an adventure-filled career as a TV reporter and Defence Correspondent – and even a political speechwriter and media adviser.

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Since 2004 I’ve been an international presentation and writing coach and consultant helping leading Australian and global businesses. I use my media and social media skills to help professionals (including lawyers) communicate and persuade more effectively by “connecting” with their audience.