How can lawyers be more likeable?
Lawyers often get a bad rap ( perceived as dry, detached and dispassionate) – yet they can change their image and be more likeable.
In these competitive times – to attract and retain clients, lawyers need to show more than just their legal expertise.
They need to create greater connections with existing and potential clients.
Lawyers need to be more likeable.
1. by showing what they have in common with their audience ( how they are LIKE their audience).
2. by revealing just a bit of their human and private side – what things in life they LIKE.
Lawyers in the US now list things (outside of work) that they LIKE and are passionate about.
Social Media Savvy law firms are creating more shareable and likeable content.
Legal websites are more audience-focussed and dare to stand out from the old stodgy legal image.
Who is writing this?
Hi, I’m Tony Biancotti. When I was a Solicitor of the Supreme Court of Queensland – I found the working as a lawyer too dull, so I “escaped” for an adventure-filled career as a TV reporter and Defence Correspondent – and even a political speechwriter and media adviser.
Since 2004 I’ve been an international presentation and writing coach and consultant helping leading Australian and global businesses.
I use my media and social media skills to help professionals (including lawyers) communicate and persuade more effectively by “connecting” with their audience.