Are your blogs and tweets getting read? Or are they getting ignored?
As a Legal Marketing and Social Media nerd, I “study” lots of law firm blogs and posts – and the tweets that often help “promote” them.
I know why many blogs and tweets get ignored – because they are not personal or compelling enough.
They are written in a detached, dry and often too-detailed style – the style professionals are taught to write in.
But writing for Social Media is different!
Social Media is an “intimate” communication style – written for busy readers!
Even though you may be communicating to a potentially large audience – you need to “sound” as if you are “speaking” directly to an individual reader/follower.
You need to:
1. hook the attention of a reader
2. add that little extra “push” to get your reader to click on to any links you attach…
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