What legal bloggers can learn from Chris Brogan – to get your messages read

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Are your blogs  and tweets getting read? Or are they getting ignored?

The positive side of being a word nerd

As a Legal Marketing and Social Media nerd, I “study” lots of law firm blogs and posts – and the tweets that often help “promote” them.

I know why many blogs and tweets get ignored –  because they are not personal or compelling enough.

They are written in a detached, dry and often too-detailed style – the style professionals are taught to write in.

But writing for Social Media is different!

Social Media is an “intimate” communication style – written for busy readers!

Even though you may be communicating to a potentially large audience – you need to “sound” as if you are “speaking” directly to an individual reader/follower.

You need to:

1. hook the attention of a reader

2. add that little extra “push” to get your reader to click on to any links you attach…

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How to attract clients who like to get informed by radio and TV

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Disclaimer: this post does not create a consultant-client relationship with any reader. For legal marketing advice you can contact a legal marketing consultant in YOUR area – OR (if you are based in Australia or Singapore/South East Asia) you can engage me in a professional relationship. 

OR you can just enjoy reading how other law firms are building business and developing relationships through their Legal Marketing. ENJOY!

Here’s a simple question for you – let’s say you want to attract clients in a particular demographic  – clients who like to get information by listening to the radio and watching TVhow should you adjust your legal marketing to attract this audience?

That’s right – make sure you market by radio and “TV”.

TB headline technique

This morning I’m so glad  that I heard about a law firm I’d never heard of before .

I became aware of the firm’s existence because of

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House calls – Sometimes it’s not what you can do – it’s what you “advertise” you can do

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(disclaimer: this post does not create a consultant-client relationship with any reader. For legal marketing advice you can contact a legal marketing consultant in YOUR area – OR (if you are based in Australia or Singapore/South East Asia) you can engage me in a professional relationship 

OR you can just enjoy reading how other law firms are building business and developing relationships through their Legal Marketing. ENJOY! )

Here is an example  a US firm that really seems to have found its marketing strength and point of difference – offering house calls to clients.

House Call Attorneys

Probably other law firms can also make house calls – but this firm really “advertises” and emphasises its point of difference.

It’s very name is House Call Attorneys. It’s actually a small group of NJ attorneys.

In previous posts, I’ve written about writing about how firms should “lead with” what will be of the greatest interest…

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Legal Marketing and the power of “old-school” billboards

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It’s amazing how powerful old-school techniques can be.

law billboard

In previous posts I’ve opined about using video to reach some potential clients and  various  social media to reach other clients – and even twitterviews to reach an often younger demographic in creative industries.

The other day while driving my son to a birthday party in Wooloongabba, Brisbane – I saw what I thought was an excellent example of old-school marketing – a billboard for a law firm.

Being such a legal marketing nerd, after dropping my son off,  I walked back to take some photos and “study” the billboard!

law billboard1

I mainly help law firms use video and social media to connect with clients – but I found a great US legal marketing site that can give you more tips on the power of old-school billboards. (Link at the end of this post).

What impressed me about this sign was:

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How to create friendly and engaging (yet professional) lawyer introductions

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Screen Shot 2013-08-13 at 12.37.44 PM

I didn’t intend to write this post – but I was so impressed I had to share this example of very creative law firm staff “introductions”.

Every now and then I check in on the social media of a creative boutique Newcastle law firm – Wilde Legal.

I am not connected with the firm in any way  – other than being a regular “analyser” of the firm’s quirky, non-conventional approach to social media.

The firm  chooses to be  deliberately “unconventional” and has many creative clients and industry contacts.

In a previous post I wrote about the quirky use of stills images. This morning I was impressed by the staff introduction video.

What I saw today for the first time was a video where different firm members “introduce” and talk about other firm members – and it’s not just introducing the lawyers at the firm – but the whole…

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Can law firms use twitterviews to boost their visibility?

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(disclaimer: This post does not create a consultant-client relationship with any reader. For legal marketing advice you can contact a legal marketing consultant in YOUR area – OR  (if you are based in Australia or Singapore/South East Asia) you can engage me in a professional relationship) 

OR you can just enjoy reading how other law firms are building business and developing relationships through their Legal Marketing. ENJOY! )

Many law firms “fear” social media – especially twitter and I can understand why, – social media can seem unknown and dangerous territory!

wilde legal

When I help law firms reach out and connect with clients, I encourage them (and I suggest to you) – DON’T just jump on the “social media bandwagon” for the sake of it – think about the communication channels your audience/clients prefer.

For many firms with conservative clients – printed “marketing collateral”  and your website are still the best…

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Tweak your tweets (Part 3/3) – editing tricks to save “space”

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You want to improve the effectiveness of your tweets.

You tweet your messages – but you feel like your messages are being ingnored.

You see no or little  evidence of retweets or engagement or increased followers or a rise in the visitors or views to your website or blog. 

This 3-part series will help you be more purposeful  and effective with your tweets with simple tips on how to Tweak you Tweets.

In Part 1, I shared how you can attract more attention and get more click-throughs to links – but emphasising YOUR AUDIENCE.

In Part 2 – you can learn  how you can use fresh repeat tweets.

The positive side of being a word nerd

In this post (part 3) I’ll share some word nerd editing tricks to make your tweets sound more “active” and dynamic – and save space when you reach the end of your  tweet 140 character limit.

I’ll use…

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