I’d never even heard of this law firm – until this made a very good impression

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If you specialise in a particular area of law – you can learn a lot from this example of increasing your awareness to your target market.

 

I was driving to band practice and I stopped at some lights.  That’s when I noticed a cool car in front of me. It was the “lines” and the red and black and white paint job  that attracted my eye – then I noticed a sign on the back of  car – for a law firm!

 

wiseman lawyers

I thought  – what a great way to get your message out to your audience and to establish a point of difference!

This guy is a lawyer who likes cars like I like cars.  He dares to be different. I’d never heard of this firm before until the car and the sign was brought before my eyes.

 

I then wanted to find out more – so I searched for the firm on-line. I then saw photos of  the office – that  “echoed” that car paint job and reminded me of a car racing team. Same dramatic colour scheme.

 

Apparently this lawyer specialises in one area of law – helping you save your licence.

 

I’m usually a very cautious and “cruisey” driver – but I now know who to call if I need help.

 

So how can you get your name out in front of your audience?

Blokes check out cars. They can’t help themselves. Musicians check out musical equipment.

Maybe if you’re an entertainment lawyer who happens to be a drummer as well – you could get your logo emblazoned on the front of your kick drum. At least you’d be getting your message in front of your potential audience.

Plus, your audience would know you are a lawyer AND you share their interest in music and entertainment. I’m not an entertainment lawyer. Some may argue – I am NOT a drummer either 🙂 – but you get the idea. Dare to be different.

Egg Chardon's

 

Maybe, it’s the business part of me speaking – but two other words jump out in my mind – TAX DEDUCTION!!!

 

I imagine you’d be able to claim as a business expense deduction part of the cost of your “promotional props”.

MMMMMMM… I wonder if I can get and claim part of a cool set of wheels like the Wiseman’s lawyer car driver. 🙂

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Tony Biancotti helps lawyers communicate more effectively with everyday people. Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.

 

He is an average drummer – but he’s good at helping businesses (especially professionals) drum up business by daring to be different!

 

Eugene and the Egg copy copy

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Why is a law firm creating striking Lady Gaga-like posters and screening the classic Aussie movie “The Castle”?

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Once again I am surprised by the social media engagement and real-world engagement of a progressive Australian law firm – Wilde Legal.

I do not work for the firm – yet I  have started a social media relationship.  The firm is in Newcastle. I live in Brisbane.

I do disclose that I have become a fan of the creativity and social media and marketing smarts of the firm.

I regularly “check in” on the firm’s very bold social media to see what interesting things its people are up to.

Festival de wilde

Most recently I saw this  striking image on the firm’s twitter and Facebook presence.

Festival de wilde

Prima facie – when I first saw  the image as a small photo on twitter and Facebook it reminded me of Lady Gaga or even the band The Empire of the Sun.  Very unusual for a law firm.

On closer inspection, I saw the image was of a “poster” promoting a film screening of the classic Australian movie “The Castle” – a movie that spawned so many quoteable quotes:

– ahhh…the serenity

– this’ll go straight to the pool room

– tell ’em they’re dreaming

There are so many great characters in The Castle.

As a former lawyer, some of my favourite scenes were the courtroom scenes where the “bumbling” lawyer tries to convince a judge by talking about “the vibe” of the Constitution.

Anyway, I’m keen to find out more about things such as:

1. Why is a law firm  involved in starting its own screenings of films? – under the grand name (tongue in cheek in my opinion) – Festival De Wilde.

2. Who designed that striking poster? I wouldn’t be surprised if some of the firms own staff or creative clients were responsible for the poster. I reckon they should get some posters  framed so they can go straight to the pool room.

3. Will they be serving sponge cake at the screening (an in-joke from the movie!)

4. Who came up with the idea for the Festival?

5. Why choose The Castle?

I have my own theories – but I’m keen to find out from the firm. (My reasoning is: The Castle fits in with newCastle, it has a connection with lawyers, and the movie is so well-known and well-loved)

I will request further and better particulars!

the castle

Now I understand that few law firms can be as “creative” as this firm. I’m just sharing how legal marketing is changing.

Note that this firm is a boutique firm with a strong interest in IP. In my opinion the firm is cleverly targeting a young and creative client base  –  yet is also appealing to “middle” Australia with the choice of The Castle.

In my opinion, part of the strategy is also  internally focussed –  to also create an interesting creative environment that harnesses the skills of the creative staff – and to attract progressive staff for future placements.

Then again, I could be reading too much into it. Maybe they just like to have fun! I will ask.

Maybe they’ll say:

Tell him he’s dreamin’!

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Tony Biancotti helps lawyers communicate more effectively with everyday people. Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious  business communication tips.

Twitter 

https://twitter.com/tonybiancotti

tony biancotti

@tonybiancotti

Linked In – under Tony Biancotti