(disclaimer: This post does not create a consultant-client relationship with any reader. For legal marketing advice you can contact a legal marketing consultant in YOUR area – OR (if you are based in Australia or Singapore/South East Asia) you can engage me in a professional relationship)
OR you can just enjoy reading how other law firms are building business and developing relationships through their Legal Marketing. ENJOY! )
Many law firms “fear” social media – especially twitter and I can understand why, – social media can seem unknown and dangerous territory!
When I help law firms reach out and connect with clients, I encourage them (and I suggest to you) – DON’T just jump on the “social media bandwagon” for the sake of it – think about the communication channels your audience/clients prefer.
For many firms with conservative clients – printed “marketing collateral” and your website are still the best options.
For others firms – especially those dealing with everyday people – it’s video (on the firm website)
And for some law firms working in “more progressive and creative ” areas ( e.g. Intellectual Property and Entertainment Law) with more creative and progressive clients – twitter is a great communication “tool” .
I often write about a Newcastle firm Wilde Legal. I am not connected with the firm in any business way. They do not pay me.
I have never met the people at the firm face-to-face – yet we have built up a solid rapport via social media.
The firm is quirky and creative and has lots of creative connections.
I first became aware of and interested in Wilde Legal through a quirky twitter icon of a person in a penguin suit taking photos with a retro polaroid camera.
I learn from studying their “adventurous” use of social media – and I ask lots of questions.
I also checked out their presence on Linked In – a notoriously “play it straight” platform.
I found this Linked In image that to me looked humorously like a jail mug shot with a card with numbers under it.
On closer inspection, I think it is an i-pad – that looked very “hip” for a legal firm.
Quirky and hip – with a sense of humour – and daring to be different!
I suggested that we collaborate in an experimental “twitterview”
A twitterview is an interview conducted over twitter.
Because of the 140 character limit – the questions and responses are brief – yet it can create a colourful “chat” across the twitter-sphere.
Overseas, in twitter-ary (I mean literary) circles, authors are often “interviewed” over twitter in sustained exchanges that fans can observe or contribute to.
It’s important to have a hashtag – so people can find the “bank” of questions and responses.
In my study of international law firm marketing, I’ve studied twitterviews of well known legal marketers.
Often the tweets are later compiled into a longer “document” – where people can read the tweets/questions and responses all in the one place.
Anyway, Melanie Wilde from Wilde Legal agreed to be part of a twitterview about the firm’s upcoming film festival – grandly called Festival De Wilde.
We are BOTH learning from the twitterview experience.
1. My learnings
A twitterview can work well when busy people tweet at times that work in with their schedule.
I found the sustained twitterview worked well during a road trip for my other work as a business writing trainer.
I would tweet questions in the morning (from the comfort of a COFFICE – a cafe office).
I’d look forward to receiving responses later in the day (often very late at night – lawyers put in long hours!)
In the past I’ve experienced reluctance from lawyers wanting to be part of a twitterview.
Lawyers are naturally cautious and the 140 character limit does not give lawyers the safety of lots of qualification and explanation and disclaimers!
Luckily, tweeting about why a law firm was staging its own film festival was pretty safe ground – and an interesting subject.
Personally, I’ve found that the twitterview helped me connect with lots of like-minded people with similar interests – social media, film and the law.
I have asked Melanie what she learned from the twitterview and I’ll include her input in a later post.
I am grateful for her time and participation.
I’m open to correction – but I’m not aware of too many twitterviews with legal firms in Australia.
The twitterview been a fun and educational twitter experiment!
In answer to the question in the title – in my opinion, even law firms can use twitterviews to boost their visibility.
It helps if the subject is “safe” – like the film festival.
Law firms can use social media to connect with potential clients – by improving visibility, like-ability and credibility.
A twitterview on a safe subject can definitely boost
1. visibility and
With Wilde Legal’s audience of creative types and social media fans, I would also argue that the twitterview can also boost credibility.
(disclaimer: these likeable lawyer posts are for educational purposes only and do not constitute a consultant-client relationship.For legal marketing advice you can contact a legal marketing consultant in YOUR area OR ( if you are based in Australia or Singapore/South East Asia)you can engage me in a professional relationship)
Tony Biancotti helps lawyers communicate more effectively with everyday people. Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.
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