doubleshot media

Tweak your tweets.

If you tweet for business you can tweet more effectively with purposeful tweaks.

If you want your audience to actually pay attention to your tweets and click though to any links – make your tweets audience-focussed rather than just about you or your business. How does your message relate to or possibly affect your audience?

As a lawyer turned journalist and social media writing trainer, I study business tweets – especially law firm tweets and I see so many missed opportunities.

TB training group

Law firm tweeters – it’s not that your tweets are bad – it’s just that they could be so much better with a greater awareness of:

Why you are tweeting this particular tweet?
What you want your readers to do?

Some of the main challenges I see with Business tweets:

1. They are focussed on the firm rather than the audience
2. They use wordy expressions…

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