What would you do if you had a name shared by someone famous – someone who was/is the butt of many jokes?
On a recent trip to Philadelphia I saw this sign advertising a lawyer who had the name Justin Bieber.
It is a great example of different attitudes toward legal marketing and marketing in general.
From my experience living in the US, many Americans tend to be less shy and more entrepreneurial in wanting to stand out. There is so much competition and less of the British-style reserve of people in Australia – and Canada and of course the UK. There are still many reserved Americans – but in general there is a greater willingness to stand out and grasp attention however you can get it.
While I can understand that many Australians (especially Australian lawyers) would wince at using such an ad – I can also understand why…
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