Likeable Lawyer

Did you know that one of the most visited part of a law firm website is the bio section – especially when your “audience” is a general audience for areas such as family law or workers compensation or personal injury.

TB LL mosaic

Many lawyer bios are poorly written – because they are filled with what matters to the lawyer rather than what matters to the potential client.

What a client wants to find out fast is:

1.how can this lawyer help me with my problem NOW
2.what makes this lawyer different or “stand out” in this area
3. will this lawyer be easy to work with?
Here are 3 simple ways to make your bio more audience focussed:

1. Start with the present tense – what you do now – don’t tell chronologically starting with the past tense as lawyers often do

2. Get the audience into the bio – through the…

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