As you’ve probably found out – writing for Law and writing for Twitter are totally different – even opposite skills! And yet modern legal firms need people who can write “legally” and “socially” (as in for social media).



Legal types can face severe challenges when trying to write for social media.

Of course, other professionals and business people can benefit from these tips – it’s just that many “more mature” lawyers face writing challenges when it comes to writing for twitter.

Legal writing is often detailed, passive, indirect, long, and deliberately detached.

Writing for twitter is short – and often expressive and active and direct and enthusiastic. It’s also casual!

Tweets should also be more personal – as if written specifically for the reader – an audience of one.

I’m sharing a series of tips on how lawyers can improve their writing style to adapt to social media – especially blogging and twitter.


What’s in it for you?

Your people can learn how adapt their writing for twitter. They can learn from a lawyer-turned journalist/social media writing trainer who once hated twitter!

What’s in it for me?

I enjoy the work ( and the pecuniary benefits) of teaching businesses how to improve their writing.

In future posts I’ll cover tips on how to overcome writing problems many lawyers face including, but not limited to:

1. Writing concisely – editing tips – lawyers are notoriously “complete” and detailed and too passive and polysyllabic

2.Writing in a “real” and human voice – lawyers are trained to write with dispassionate professional detachment. Law firm tweets are often awful. I have seen good examples too – bur for the most part, law firm tweets are dull and do not connect.

Twitter’s writing “voice” should  be:

energetic and enthusiastic
helpful to the reader
After you’ve read these posts you’ll be much better equipped to write for social media – including twitter:

You come in with a brain full of mush – you’ll leave thinking like a blogger(or a tweeter!)

That line is inspired by the crusty Contracts Professor in that great law movie – The Paper Chase

I’m a lawyer turned business communication consultant and I’ve had to adapt my old “legal” style to modern business communication and social media.

If you want to improve the probability that people read your tweets (and click onto any links) – here are 5 easy “tricks” you can start using – straight away!

If you want tips on the technical side of Twitter and how to use different Twitter tools – it’s best that you check out other “twexperts”.

What I can do is give you word tips – on how to write for Twitter. The writing part is my area of expertise.

Quick context for you:

TB LL mosaic

I used to hate Twitter – but now I’m a massive fan – actually I’m attwicted (as they say in twitter speak!)

I remember helping the editor of a leading Australian magazine – and we got onto the topic of Twitter.

She is a media veteran and a skilled, articulate and elegant writer – and yet she was unsure (back then) about how to write for Twitter.

The brevity and “superficiality” of Twitter can be a challenge for professionals who didn’t grow up on social media. The Twitter”canvas” can appear too small to do anything “meaningful”.

Many skilled writers can struggle with adapting to and writing for twitter!


“What’s the point?” is a common reaction.

A lot of my senior business exec friends and clients have a strong distaste for Twitter:

I don’t want to waste my time or other people’s time writing about “what I had for breakfast”.

Have you heard that reaction before?

I convince them about the importance of learning how to adapt and write for Twitter and other Social Media.

Sure – I have a vested interest in being able to get paid to teach them and their people how to write – but they like that I can:

1. understand their attitude, reluctance, and writing challenges

2. “walk them through” easy steps on how to write better for this media that requires that you to write in a style that’s concise, engaging, and attracts your intended readers’ attention.

I help “more mature” professionals and “more conservative” businesses  such as law firms improve their Twitter writing.

I often use age-old journalism and copywriting techniques to “hook” reader attention and encourage ”deeper engagement”.

O.K. – this has just been the set-up

In future posts we will work our way though these easy “tricks” to help you improve your writing

1. Add THIS word to make your reader want to go deeper

2. Use “question” words and question marks

3. You use YOU and YOUR

4. Easy!

5. Why these Insider tricks really work!



If you think your business can benefit from a quick session on writing better tweets – I’d love to help.

I specialise in the writing side of twitter – persuasion strategies and word tweaks andwriting concisely.

Other tw-experts can help you better with the technical side. I’m still learning that side of twitter!


IMPORTANT: This post does not create a consultant-client relationship with any reader. For legal marketing advice you can contact a legal marketing consultant in YOUR area – OR (if you are based in Australia or Singapore/South East Asia) you can engage me in a professional relationship.

OR you can just enjoy reading how other law firms are building business and developing relationships through their Legal Marketing. ENJOY!

TB media bgrd

Hi, I’m Tony Biancotti and I help lawyers communicate more effectively with everyday people. I’m a former lawyer turned journalist, communication consultant, and legal marketing maverick.

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I blog about fun pop culture stuff as well as more serious business communication tips.


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