Likeable Lawyer

Did you know that one of the most visited part of a law firm website is the bio section – especially when your “audience” is a general audience for areas such as family law or workers compensation.

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Many lawyer bios are poorly written – because they are filled with what matters to the lawyer rather than what matters to the potential client.

What a client wants to find out fast is:

  • how can this lawyer help me with my problem NOW
  • what make this lawyer different or “stand out” in this area
  • will this lawyer be easy to work with?

Here are 3  simple ways to make your bio more audience focussed:

1.  Start with the present tense – what you do now – don’t tell chronologically starting with the past tense as lawyers often do

2.  Get the audience into the bio – through the word YOU or…

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