Do you check out people’s twitter profiles – before you think about following them?

Twitter profile writing is an art – as is writing your description for Linked In!

Too many people write boring profiles!

This morning I found one of the most creative profiles I’ve ever seen – and I “study” a lot of them.


It was by a lawyer  who dared to share about the part of her life of making lunches and Dora (the Explorer).

The “Dora” part really connected with my “softer”, parent  side.

My daughter put Dora stickers all over my work diary and even my “cool” guitar case. I left them there – even though she’s moved on from Dora to Barbie!

dora stickers on diary

dora stickers on guitar case

Being a lawyer is only part of what this criminal lawyer, Martine,  does during a day.

I’ll share it with you  her profile (uninterrupted)  – then I’ll repeat it with my comments.

I did ask for permission to share the profile as an example of a profile that:

1. is creatively “different”

2. connects on many different levels

3. shows a more  humble, everyday,human, relatable and likeable side rather than just the “professional” side

Martine Marich

Martine Marich


Dawn: lunchboxes and Dora. Noon: doctor of law practising as a criminal lawyer in Melbourne. Dusk: 70s movies, 80s hip hop and 90s tv.

Melbourne, Australia ·

My comments:

Dawn: lunchboxes and Dora. Noon: doctor of law practising as a criminal lawyer in Melbourne. Dusk: 70s movies, 80s hip hop and 90s tv.

I always look at how people describe themselves – what they put first. What do they see as the first image they want to present to the twitter world?

Some people put their profession first – others see other roles as their most important identity.

I like how Martine concisely describes her different roles as she moves through a day – Dawn, Noon, and Dusk.

Lunch boxes and Dora are “visual” – you can “see” them as you read the profile.

The lawyer part is there in the profile  – sandwiched between the parent and the personal interests parts.

What I like best is: The profile encompasses so many different facets in such a concise description!

I relate to Martine as a professional (I am a former lawyer) – and the parent part adds another common and “deeper”  connection.

I’ll have to let Martine know about Lawyer Barbie – and Lawyer Lego. Yes – I’ve become a bit of an expert on Lego and Barbie.


I also like how Martine describes what she likes to enjoy – at the end of the working day – from Dusk: 70s movies, 80s hip hop and 90s tv.

In a previous post I shared how one of my legal marketing “heroes” from Canada shared his outside interests as well as his professional side. I’ll include the link at the end of this post – if you are interested in improving YOUR twitter profile.

I’ll give you another twitter tip

When you find someone “interesting” with common interests you can relate to – chances are, they probably have other interesting connections or followers.

When I connected with Martine (via twitter) she even suggested some other people with interesting and creative twitter profile descriptions.

I’m so glad I bothered to make the connection – and it was all due to the “unusual” profile where a lawyer dared to share about her dawn “identity” of “lunch boxes and Dora!”

Here’s the link about the Canadian legal marketing expert who writes a good twitter profile too:



Tony Biancotti helps lawyers communicate more effectively with everyday people. Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.

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