Part of writing for twitter is about hooking attention and making your reader want to read further. Often the tweet encourages the reader to click through on a link that leads to a business website and/or blog.

Lawyers and many other professionals often love the specific and loathe the vague – yet often unspecific words such as THIS  compel the reader to find out what THIS is.

Many law firm tweets go unread because the writers don’t make the effort to hook attention.

Add THIS word to make your reader want to go deeper

Use This and These

US Social Media and Business Development expert and super-influential and popular tweeter Chris Brogan often uses THIS word.


THIS can create vagueness and curiosity that makes you want to go deeper to see what THIS is.

Chris Brogan ‏‪@chrisbrogan 
This lasted 3 scoops. ‪ 


Maybe I’m just a hungry guy who wanted to see the picture of what lasted 3 scoops.  I must say I was surprised – as I expected big scoops of icecream! It wasn’t at all what I expected – yet I chuckled and thought:

 Chris – You got me – again!!


Here’s another example of THIS – the word YOU  – and an engaging question   (I told you this guy was good!) 

Chris Brogan ‏‪@chrisbrogan 
This stat is jarring but in reality, what will you DO with it? ‪ 

View summary

Chris uses Twitter so engagingly well in a warm and human and funny way. His “business” is called The Human Business Way.

TB gov blg

I’ve learned so much from Chris’s writing style – and I encourage you to check out his twitter and blog. I have no business connection with Chris. I’m just a big fan.

To grok the context and outline of future  Twitter for long-winded lawyers posts – here’s the introductory post:


training in boot - injury

If you think your business can benefit from a quick session on writing better tweets – I’d love to help.

I  specialise in the writing side of twitter – persuasion strategies and word tweaks and writing concisely.

Other tw-experts can help you  better with the technical side.  I’m still learning that side of twitter!

TB travel 2 shot

I  live in Brisbane and regularly travel to work in Sydney and Singapore – if your business is in those areas.

I love writing. I love teaching writing. After initial hostility – I’ve come to love the connecting power of twitter!



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I blog about fun pop culture stuff as well as more serious  business communication tips.



tony biancotti


Linked In – under Tony Biancotti