Are you making the most of your twitter profile?

Are you encouraging people to want to follow you – by describing what you do, what makes you different, and a bit about your interests?


Many lawyers don’t use their profile effectively –  to describe more precisely how they can help – what they offer that’s different.

It’s often too general – lawyer or partner or just the law firm name.

And…very, very  few lawyers dare to share any passions or interests that make them seem more human and interesting and likeable.

I hear some readers saying to themselves: How can you possibly achieve all that in a brief profile – 160 characters?

Check out how this Canadian Legal Marketing expert, Jordan Furlong, says so much in such little space.

jordan furlong

Jordan was a law student who loved to write and   he perfected his writing style working as a legal journalist.

He understands lawyers AND how to write well!

Here are some easy-to-use twitter tips and twitter writing tricks that can help YOU improve the way you write for twitter.

You don’t have much space in your tweets or in how you describe yourself in your profile – so these little “Twicks” help.

Here’s what we all can borrow from Jordan’s style. (I’m not saying you have todo this! It can help if you also use twitter for business.)

Jordan Furlong


Forecasts legal market’s future ° Creates lawyer publishing strategies ° Reads CS Lewis ° Watches Doctor Who ° Listens to ’80s music ° Plays Settlers of Catan

 1. Use verbs that end in S.  Many twitter profiles say what people are – nouns

e.g. creator of on-line content strategy strategies or on-line content strategy creator

Jordan says what he does: he uses verbs – showing what he can do for you

Forecasts legal market’s future

Creates lawyer publishing strategies

In saying what is does, he also says “who is IS” = in his job sense.

Verbs are often shorter than nouns and verbs that end in –s  are close to the shortest verbs of all.

The shortest verb is the imperative: Create  Forecast  (But you use these when you are telling someone else what to DO)

The verb creates (ending in s) is the shortest way to describe what YOU do.

You could say I createI forecast – but you need to add the I and a space – and this style  is YOU-focussed rather than suggesting what you can do for your audience.

Creates works better in my opinion.

These Twicks (Little twitter writing tricks) are vital important where you have little space! Journalists are used to having to write engaging and concise headlines


Developer – develops

Forecaster – forecasts

Sure, creator (noun) and creates (verb) are the same length, but in general verbs areshorter and more active.

Also, in business this style suggests what you can do for your audience!

“Nerdy” detail note:

Jordan writes in parallel structure – every “point” starts with an action verb – starting with S







 Concise – AND with strong structure!

I reckon Jordan’s background as a legal journalist taught him these concise and active writing habits.

2.Even if you mainly use twitter professionally for business – add a dash of the personal – include  your outside interests – things you are passionate about.

Interests help you stand out from other people who may offer the same thing. Interests also help you connect with people with similar interests.

To borrow from Guy Kawasaki’s idea:

“Showing your interests  – can make you more interesting.


In his great book EnchantmentGuy says people who show their passion/passions are more “enchanting”

After Jordan reveals his more serious business offerings/professional identity he reveals he likes:

80s musicC.S. Lewis, Doctor Who, and Settlers of Catan.

Now, I have no idea the last thing is – but I’m sure it’s relevant to Jordan’s main audience.  Sounds like a Canadian folk band! I’ll have to research!

Anyway, here’s a summary of how YOU can improve your Twitter profile description – especially if you use twitter for business:

  1. study and learn from the twitter writing style of  top people in your line of work – just as I did by studying Jordan’s example
  2. consider  using verbs that end with S to describe what you can do for your audience. In business people mainly need to know what you can DO for them.
  3. dare to share some of your private interests. This makes you more memorable and can help you connect with people with similar interests

I have no business connection with Jordan – I’m just a big fan of his social media writing style. He’s in Canada – I’m in Australia – yet we “chat” on twitter.

Here’s a link to Jordan. You can click though to his twitter and check it out for yourself!





training in boot - injury

If you think your business can benefit from a quick session on writing better tweets – I’d love to help.

I  specialise in the writing side of twitter – persuasion strategies and word tweaks andwriting concisely.

Other tw-experts can help you  better with the technical side.  I’m still learning that side of twitter!

TB travel 2 shot

I  live in Brisbane and regularly travel to work in Sydney and Singapore – if your business is in those areas.

I love writing. I love teaching writing. After initial hostility – I’ve come to love the connecting power of twitter!


So who is writing this? The person behind the post!

Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US
Young Solicitor of the Supreme Court of Queensland before winning scholarship to study in the US

Hi, I’m Tony Biancotti – a  Australian lawyer turned journalist and business communication coach.

I enjoy (and have become pretty good at)  helping businesses win more business and  improve their marketing.

Modern law firm marketing in particular is  at the “sweet spot” – the intersection of my experience and skills.

My speciality is helping lawyers improve the way they write and engage and connect with their audience.

I share the latest techniques and best practices from the best legal practices around the world.


Let’s connect!

You can just learn from the tips I post or you can contact me if you’d like some in-person help with your legal marketing.

tony biancotti



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tony biancotti

tony biancotti

Syd+Bris+Singapore-Presentation/communication trainer(talkforce) +CEO=Chief E-fan-gelism Officer – E-fan-gelist