Twitter for long-winded Lawyers – Writing Tips:

Law book

As you’ve probably found out – writing for Law and writing for Twitter are totally different even opposites!

Legal types can face severe challenges when trying to write for social media.

Of course, other professionals and business people can benefit from these tips – it’s just that many “more mature” lawyers face writing challenges when it comes to writing for twitter.

Legal writing is often detailed, passive,  indirect, long, and deliberately detached.

Writing for twitter is short – and often expressive and active and direct and enthusiastic

Tweets should also be more personal  – as if written specifically for the reader –   an audience of one.

I’m sharing  a series of tips on how lawyers can improve their writing style to adapt to social media – especially blogging and twitter.


In future posts I’ll cover tips on how to overcome writing problems many lawyers face including, but not limited to:

1. Writing concisely – editing  tips – lawyers are notoriously “complete” and detailed and too passive and polysyllabic

2.Writing in a “real” and  human voice – lawyers are trained to write with  dispassionate professional detachment

Twitter’s writing “voice” should  also be:

  1. energetic and enthusiastic
  2. conversational
  3. casual
  4. helpful to the reader

After you’ve read these posts you’ll be much better equipped to write for social media – including twitter:

You come in with a brain full of mush – you’ll leave thinking like a blogger

(or a tweeter!)

That line is inspired by the crusty Contracts Professor in that great law move – The Paper Chase

I’m a lawyer turned business communication consultant and I’ve had to adapt my  old “legal” style to modern business communication and social media.

If you want to improve the probability that people read your twitter posts (and click onto any links)  – here are  5 easy “tricks” you can start using – straight away!

If you want tips on the technical side of Twitter and how to use different Twitter tools – it’s best that you check out other “twexperts”.

TB training group

What can do is give you word tips – on how to write for Twitter.  The writing part is my area of expertise.

Quick context for you:

I used to hate Twitter – but now I’m a massive fan – I’m attwicted (as they say in twitter speak!)

I remember helping the editor of a leading Australian magazine – and we got onto the topic of Twitter.

She is a media veteran and a skilled, articulate and elegant writer – and yet she was unsure (back then) about how to write for Twitter.

The brevity and “superficiality” of Twitter can be a challenge for professionals who didn’t grow up on social media. The Twitter”canvas” can appear too small to do anything “meaningful”.

Many skilled writers can struggle with adapting to and writing for twitter!


“What’s the point?” is a common reaction.


A lot of my senior business exec friends and clients have a  strong distaste for Twitter:

I don’t want to waste my time or other people’s time writing about “what I had for breakfast”.

Have you heard that reaction before?

I convince them about the importance of learning how to adapt and write for Twitter and other Social Media.

Sure  – I have a vested interest in being able to get paid to teach them and their people how to write – but they like that I can:

1.  understand their attitude, reluctance,  and writing challenges

2. “walk them through” easy steps on how to write better for this media that requires that you to write in a  style that’s concise, engaging, and attracts your intended readers’ attention.

I help  “more mature” professionals and “more conservative” businesses improve their Twitter writing.

I often use age-old journalism and copywriting techniques to “hook” reader attention and encourage ”deeper engagement”.


 O.K. – this has just been the set-up

In future posts we will work our way though these easy “tricks” to help you improve your writing

1. Add THIS word to make your reader want to go deeper

2. Use “question” words and question marks

3.  You use YOU and YOUR

4.  Easy!

5. Why these Insider tricks really work! 


training in boot - injury

If you think your business can benefit from a quick session on writing better tweets – I’d love to help.

I  specialise in the writing side of twitter – persuasion strategies and word tweaks andwriting concisely.

Other tw-experts can help you  better with the technical side.  I’m still learning that side of twitter!

TB travel 2 shot

I  live in Brisbane and regularly travel to work in Sydney and Singapore – if your business is in those areas.

I love writing. I love teaching writing. After initial hostility – I’ve come to love the connecting power of twitter!



Tony Biancotti helps lawyers communicate more effectively with everyday people. Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.

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I blog about fun pop culture stuff as well as more serious  business communication tips.


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