Once again I am surprised by the social media engagement and real-world engagement of a progressive Australian law firm – Wilde Legal.
I do not work for the firm – yet I have started a social media relationship. The firm is in Newcastle. I live in Brisbane.
I do disclose that I have become a fan of the creativity and social media and marketing smarts of the firm.
I regularly “check in” on the firm’s very bold social media to see what interesting things its people are up to.
Most recently I saw this striking image on the firm’s twitter and Facebook presence.
Prima facie – when I first saw the image as a small photo on twitter and Facebook it reminded me of Lady Gaga or even the band The Empire of the Sun. Very unusual for a law firm.
On closer inspection, I saw the image was of a “poster” promoting a film screening of the classic Australian movie “The Castle” – a movie that spawned so many quoteable quotes:
– ahhh…the serenity
– this’ll go straight to the pool room
– tell ’em they’re dreaming
There are so many great characters in The Castle.
As a former lawyer, some of my favourite scenes were the courtroom scenes where the “bumbling” lawyer tries to convince a judge by talking about “the vibe” of the Constitution.
Anyway, I’m keen to find out more about things such as:
1. Why is a law firm involved in starting its own screenings of films? – under the grand name (tongue in cheek in my opinion) – Festival De Wilde.
2. Who designed that striking poster? I wouldn’t be surprised if some of the firms own staff or creative clients were responsible for the poster. I reckon they should get some posters framed so they can go straight to the pool room.
3. Will they be serving sponge cake at the screening (an in-joke from the movie!)
4. Who came up with the idea for the Festival?
5. Why choose The Castle?
I have my own theories – but I’m keen to find out from the firm. (My reasoning is: The Castle fits in with newCastle, it has a connection with lawyers, and the movie is so well-known and well-loved)
I will request further and better particulars!
Now I understand that few law firms can be as “creative” as this firm. I’m just sharing how legal marketing is changing.
Note that this firm is a boutique firm with a strong interest in IP. In my opinion the firm is cleverly targeting a young and creative client base – yet is also appealing to “middle” Australia with the choice of The Castle.
In my opinion, part of the strategy is also internally focussed – to also create an interesting creative environment that harnesses the skills of the creative staff – and to attract progressive staff for future placements.
Then again, I could be reading too much into it. Maybe they just like to have fun! I will ask.
Maybe they’ll say:
Tell him he’s dreamin’!
Tony Biancotti helps lawyers communicate more effectively with everyday people. Tony is a former lawyer turned journalist, communication consultant, and legal marketing maverick.
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